Google is riding the Global Better Ads Standards bandwagon. About time!

Soon as I signed into the AdSense account, I was greeted by this message:

Global Better Ads Standards. Google Chrome will support the Better Ads Standards globally from July 9th. Ads may be filtered on Chrome browsers if you don’t comply with the standard.

Google AdSense
Google Better Ads Standards notification
Google Better Ads Standards notification

What this means is that the ads that do not comply with the standards will be filtered on Google Chrome, starting Tuesday July 9th. That’s big news. Considering Google Chrome is the most widely used browser.

What are Google’s Global Better Ads Standards?

The Coalition for Better Ads have created a set of standards for online ads. Standards are designed for desktop and mobile. The purpose is to stop the annoying ads that are increasingly seen on websites.

Google just started supporting those standards which means that the ads that do not comply with those standards, will be blocked on Chrome.



Ads that do not comply with Better Ads Standards for Desktop Web Experiences

Do not use any of these ads:

  • Pop-up ads – of any size, with or without countdown
  • Auto-playing video ads with sound
  • Prestitial Ads
  • Large Sticky Ads
Better Ads Standards - Desktop
Better Ads Standards – Desktop

Ads that do not comply with Better Ads Standards for Mobile Web Experiences

  • Pop-up ads
  • Prestitial Ads
  • Ad Density Higher Than 30%
  • Flashing Animated Ads
  • Auto-playing video ads with sound
  • Positional ads with countdown
  • Full-screen scrollover ads
  • Large sticky ads
Better Ads Standards - Mobile
Better Ads Standards – Mobile

How to Comply with Google’s Global Better Ads Standards

It’s simple. Remove any ads / ad networks that show any kinds of ads listed above.

After you’ve removed the non-complying ads, test your website to confirm if there are any other ads that may be non-compliant. You can do this using Google Ad Experience tool: google.com/webmasters/tools/ad-experience

You’re all done. That is all you need to comply with Global Better Ads Standards.